SEO is NOT FOR tHE Lazy

The term search engine optimization (SEO), simply put, is the process of making changes to your website so that it appears more prominently in Google, Microsoft Bing, and other search engines whenever someone searches for goods that you market or services that you provide. Also, details on subjects in which you possess extensive knowledge and/or experience. Your chances of being seen and clicked on increase with the prominence of your pages in search results. The ultimate objective is to assist in drawing website visitors who will convert into clients, customers, or a recurring audience. Aboriginal Digital is the answer to bringing your business back from death on the internet!

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both aim to boost and optimize a website in the search rankings. But they're different tactics. SEM includes buying ads on SERP'S (search engine results pages), whereas SEO drives a website's structure and content to rank organically. Both tactics are beneficial, despite their differences. SEM offers instant exposure and targeted advertising to particular audiences, whereas SEO yields long-term effects. It's important for businesses to choose the optimal approach for their objectives and budget. PPC ads, (Pay Per Click), are  part of the SEM strategies to get attention quickly.  It's a  great  way to supplement organic.

SEO-sem-ppc

Here’s how we go about it:

(Without giving away TO much of our secret sauce!)

sETTING tHE sTAGE

Careful planning and Pin-Point Accurate strategies are essential for search engines because algorithm bots, or crawlers, as they're sometimes referred to, crawl through websites to read them, check the validity of the information, analyze traffic flow and traffic volume. It is best to optimize, so this data shows that your site is the "go-to" space for users. The goal, overall, is to fit everything with on-page SEO into Google's E-E-A-T criteria (experience, expertise, authority, and trustworthiness). While also creating engaging and entertaining content that users can enjoy over time. This, too, can be challenging. It is, quite honestly, what separates the men from the boys! With this formula, you are able to create solid, organic, Evergreen Content. The term "Evergreen" means the content will add value and stay relevant over a long period of time. Much like an evergreen tree has green leaves all year throughout the seasons. Adding all the specific keywords relevant to your page or topics is how people who search find you and your content. WHEW! Oh, it gets so much deeper than this, believe us. That is why we are professionals, and you are looking at us. We are happy to do the work for you because this is what we enjoy. Then we move on to off-page SEO, where we talk about backlinks, citations, and social proof. Backlinks are a whole other beast! Building a solid backlink profile takes a lot of work and, sometimes,   a  lot  of  money.  The  next order  of

business would be citations or NAPs (name, address, and phone number). These are inserted along with quick information about your business in hundreds or even thousands of different business listings throughout the web. This gives your website what's called "citation flow," or CF, and TF, or Trust Flow. Let's break this down real quick: Citation Flow counts the number of backlinks that a website receives, whereas Trust Flow assesses the caliber and reliability of those links. Together, they provide a comprehensive picture of a website link profile, which is essential for effective search engine optimization. You also have Domain Authority (DA) and domain Rating (DR). Backlinks, citations, and keyword-rich content are how we at Aboriginal Digital, optimize your website to drive traffic there, thus boosting your bottom line. This is what we like to call  "bringing the bacon to your business." Social proof is basically all your social media links and/or Google Business Profile, that link back to your website. It really helps the website when there are plenty of positive reviews that boost your GBP ranking.  A  positive  customer  experience  is  very  important  for  business  integrity  in  the long term.